Case study
SEM Optimization
![](https://www.scalavity.com/wp-content/uploads/2023/02/Search-Engine-Optimization-1.jpg)
Goal: Maximize conversions At Lowest Possible CPA
CHALLENGE
Low Conversions + High CPA
Client spent $7,680 over 48 days to yield 22 Conversions at $349.09 CPA
APPROACH & SOLUTION
Conducted Campaign, Keyword and Bid-Strategy Analysis
- Removed non-performing Keywords
- Conducted Search Query Review and incorporated new Keywords and Negative Keywords
- Changed Bid Strategy from “Manual CPC” to “Maximize Conversions”
- Re-categorized and Added Ad Groups for tighter focus
RESULTS
High Conversions + Low CPA
Client spent $6,599 over 48 days to yield 69 Conversions. ($95.64 CPA)
Tools Used
![](https://www.scalavity.com/wp-content/uploads/2023/02/Google-Ads-Logo-PNG.png)
![](https://www.scalavity.com/wp-content/uploads/2023/02/Logo_Google_Analytics.svg.png)
![](https://www.scalavity.com/wp-content/uploads/2023/02/Google-Keyword-Planner-e1676100612731.png)
![](https://www.scalavity.com/wp-content/uploads/2023/02/Semrush_logo.svg.png)