Case study
SEM Optimization
Goal: Maximize conversions At Lowest Possible CPA
Low Conversions + High CPA
Client spent $7,680 over 48 days to yield 22 Conversions at $349.09 CPA
Conducted Campaign, Keyword and Bid-Strategy Analysis
- Removed non-performing Keywords
- Conducted Search Query Review and incorporated new Keywords and Negative Keywords
- Changed Bid Strategy from “Manual CPC” to “Maximize Conversions”
- Re-categorized and Added Ad Groups for tighter focus
High Conversions + Low CPA
Client spent $6,599 over 48 days to yield 69 Conversions. ($95.64 CPA)
Tools Used
