Outbound marketing is the process of acquiring traffic to your website through paid marketing and promotions using various digital channels. Outbound Marketing allows you to send your message at scale and build brand awareness. Such paid traffic acquisition are generated through what are called Pay Per Click (PPC) campaigns.
A good outbound strategy involves leveraging several of these digital channels and execute different types of campaigns such as Reach, Conversion, Dynamic etc., and then analyzing the results to determine which channels give you the best ROI and meet your campaign goals. And then focusing and fine-tuning your out-reach campaigns for those channels. Outbound marketing campaigns typically have a very strong Call-To-Action (CTA), enticing the viewer to click on the advertisement.
Hence, your bounce rate could go higher. It is also important to consider A/B Testing wherein different landing pages are created for different campaigns to test which landing pages have better response rates.
Advantages of Outbound Marketing
Reach your Marketing Goals
Our Outbound Marketing Services
Google Ads (Formerly Google AdWords) / Paid Search Advertising / PPC
Google AdWords is a pay-per-click (PPC) online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Targeting the relevant keywords users are searching with, businesses pay (per click) to get their advertisements ranked at the top of the search results page.
Scalavity identifies the right keywords, determines search volume for those terms, defines the target audience and manages budget, bids for those keywords, settings such as location, ad schedule etc to optimize your marketing budget based on campaign performance insights obtained through various analytical tools.
Display Ads And Google Display Network (GDN)
Google Display Network is a network of millions of websites, apps and Google-owned properties around the world that people browse. When you run engaging Display Ads on this network, you get an opportunity to target a very large audience.
Scalavity carefully identifies the customer personas and use precise targeting to show your ads in specific contexts (like “outdoor activities”), to particular audiences (like “people shopping for an SUV”), in particular locations, and more. The goal is to target the right audience and drive quality visitors to your website.
Google Shopping allows customers to search for, view and compare products, when a customer uses Google to search for a product. They can appear in the main search engine results page or under the shopping tab.
Scalavity provides a full-service engagement – from Google Shopping setup (Google Merchant Center), to product feed management, and campaign setup, management & optimization.
Paid Social Media Advertising (Facebook, Instagram, LinkedIn Etc.)
Social Media platforms provide an advertising ecosystem of their own for advertisers to identify the right audience and target them with their products. Social Media advertising requires an evolving strategy with measurable goals.
Scalavity has deep understanding of how these platforms work, their reach and hence will identify the right social media channel for your business. We will design your campaigns, create engaging images (Creatives) & messaging (AdCopy), execute and monitor those campaigns for optimum results. Whether the goal is to drive traffic, increase conversion or simply to engage with your customer, we can manage end-to-end.
Influencer Marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche and demographics.
Like any marketing tactic, an influencer program takes deliberate targeting and planning. You won’t find strategic success just by sending free things out to everyone who asks or to your existing friends and acquaintances.
Scalavity will define an Influencer Marketing strategy, identify the right influencers for your business and products, work with them to get the right message out and propagate them across all social channels.
Email campaigns are very useful for both acquiring new customers at low cost and at scale, as well as a great tool to engage with your customers on an ongoing basis by offering discounts, loyalty rewards, new service announcements etc.
A carefully chosen and implemented Customer Relationship Management (CRM) system, though not a must, is highly recommended for audience segmentation, email list preparation and running successful email campaigns. You can also consider using tools to merge 1st party and 3rd party data.
Scalavity provides complete Email Marketing Services from Responsive and dynamic email templates, Campaign designs to Audience Segmentation, List Building from 1st party and 3rd party data, email delivery, and Measurement & Analytics.
Content marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers.
Scalavity’s Content Marketing services includes identification of the right audience for your content, determine the right format, develop the content that is plagiarism free and contains carefully researched keywords, distribution strategy, and build a sustainable content schedule.
Marketplaces Management - Identification, Setup, And Catalogue, Bid And Campaign Management
Marketplaces allow you to quickly gain access to large customer base, even if you have your own eCommerce enabled online store. There are many marketplaces that cater to individual industries and business types (B2B or B2C). Identifying the right one for your business, to setting up your product portfolio, managing them on an ongoing basis etc could all be very daunting and time consuming. We simplify it for you.
Our Marketplace Management Services offers you a comprehensive end-to-end services – marketplace identification, Configuration, Setup, and ongoing Catalogue, Bid and Campaign Management. We use both platform provided and other 3rd party tools to analyze and reconcile data and derive actionable insights.