Case study
SEM Campaign Management
Type of Client: Digital Marketing Agency
Industry Vertical: Insurance
Business Need
- High Quality Search Campaign Management support for key Search accounts
- Minimal Handholding
- Cost Effective
Solution
- Performed comprehensive Account & Campaign Audits
- Restructured Accounts Campaigns for optimum performance
- Suggested a hybrid Onshore-Offshore model
- Defined new workflow, team structure, Roles & Responsibilities, Program Management etc.
- Introduced Search best practices, such as utilizing manual bid optimizations
Results
- All campaigns met Spend and Performance goals
- Enabled client to spend more time on revenue generating activities
- Helped generate additional $1.2 million, from 35 accounts
- Strategy, copywriting, budget management, optimization and reporting
Tools Used
