Case study
SEM Campaign Management
Type of Client: Digital Marketing Agency
Industry Vertical: Insurance
![](https://www.scalavity.com/wp-content/uploads/2023/02/busineess-need-2-1.jpg)
![](https://www.scalavity.com/wp-content/uploads/2023/02/Business-Need-21-e1675336431578.png)
Business Need
- High Quality Search Campaign Management support for key Search accounts
- Minimal Handholding
- Cost Effective
![](https://www.scalavity.com/wp-content/uploads/2023/02/Solution-23-e1675769185470.png)
Solution
- Performed comprehensive Account & Campaign Audits
- Restructured Accounts Campaigns for optimum performance
- Suggested a hybrid Onshore-Offshore model
- Defined new workflow, team structure, Roles & Responsibilities, Program Management etc.
- Introduced Search best practices, such as utilizing manual bid optimizations
![](https://www.scalavity.com/wp-content/uploads/2023/02/Solution-2-scaled.jpg)
![](https://www.scalavity.com/wp-content/uploads/2023/02/Result-2-scaled.jpg)
![](https://www.scalavity.com/wp-content/uploads/2023/02/Results-22-e1675769200221.png)
Results
- All campaigns met Spend and Performance goals
- Enabled client to spend more time on revenue generating activities
- Helped generate additional $1.2 million, from 35 accounts
- Strategy, copywriting, budget management, optimization and reporting
Tools Used
![](https://www.scalavity.com/wp-content/uploads/2023/02/Google-Ads-Logo-PNG.png)
![](https://www.scalavity.com/wp-content/uploads/2023/02/Logo_Google_Analytics.svg.png)
![](https://www.scalavity.com/wp-content/uploads/2023/02/optimizely-vector-logo-2021.png)
![](https://www.scalavity.com/wp-content/uploads/2023/02/1280px-Bing_Ads_2016_logo.svg.png)
![](https://www.scalavity.com/wp-content/uploads/2023/02/Google-Keyword-Planner-e1676100612731.png)