Email Marketing
Reach your ideal customer
Email Marketing can be a very effective tool/channel to boost conversions and increase revenues. Depending on the goals, it allows organizations to target their audience and customers very precisely and distribute content at scale and to the precise audience. These Emails can be hyper-personalized and include dynamic data, leading to higher Click-Through-Rate (CTR).
Why should you use Email Marketing
Build relationships
Build connections through personalized engagement.
Boost Brand Awareness
Keep your company and your services top-of-mind for the moment when your prospects are ready to engage.
Promote Your Content
Use email to share relevant blog content or useful assets with your prospects.
Generate Leads
Entice subscribers to provide their personal information in exchange for an asset that they’d find valuable.
Market Your Products
Promote your products and services.
Nurture Leads
Delight your customers with content that can help them succeed in their goals.
Types of Email Campaigns
Newsletter & Informational Emails
One of the most common and popular email marketing campaigns are to send out Newsletters and informational emails. These types of emails are a great way to maintain an ongoing engagement with your customers and to ensure your brand stays fresh in their minds helping brand recall. You can use email newsletters to provide your subscribers with helpful knowledge and tools – creating engaging content, thought leadership, how-tos, and announcements about new services/ products. To measure the effectiveness of your newsletter ask yourself if the content helps build a relationship with subscribers, increases retention and engagement, and strengthens subscriber loyalty.
Customer Acquisition emails
Email campaigns are a very cost-effective means of acquiring new customers. Whether it is the First Party data or 3rd party data, our team of experienced professionals can build the appropriate segmented audience list to reach maximum customers, improve CTRs and maximize conversions. Our team can work with a wide range of email marketing tools and CRM/DMP systems to collate and integrate the data.
Retention/Loyalty Emails
Good retention email strategies keep the existing customers continue to buy from your business. Personalized, Dynamic and responsive emails ensure higher open and clock through rates. By sending a message requesting feedback or an offer to subscribers who haven’t interacted with your business or emails campaigns, your business can keep the lines of communication open. Retention Emails are a very useful email campaign strategy that can help you keep your hard-won customers.
Customer loyalty emails is often used to attract new customers and to keep the existing customers engaged for continuing with the service provided. It is also an outstanding tool to retain current customers and encourage brand support. We prioritize customer experience and build excellent customer loyalty programs often see an increase in revenue, brand reputation, and organization growth.
Our experienced team of email marketers help you build a practical and result-oriented retention & loyalty email strategy that engages customers.
Promotional Emails
Promotional Emails are a great way to drive sales, signups, and new product offerings for your small business. Promotional emails include offers that entice and encourage your target audience to buy a new product or service. Use promotional emails to reward engaged subscribers with exclusive offers, drive new product or services to subscribers, and cross-sell products to your customer base.
