Scalavity
Ad Operations Competencies
Campaign Trafficking
Campaign Management & Optimization
Creative Analysis
Programmatic
Reporting
Ad Server Migration
Campaign Trafficking
- Campaign Setup
- Placement Tag generation
- Site Tagging & Ad Unit setup
- Conversion Tag Management
- Order Management System
- Rich Media, Video, HTML5
Campaign Management
- Inventory Management
- Campaign Pre-QA
- Live QA & Screenshots
- Post-Launch QA
- Monitoring & Analysis
- Reporting & Troubleshooting
Campaign Optimization
- Frequency Capping
- Creative Priority/Weight
- Swapping Creative Assets
- Campaign Monitoring
- Fine-tune Targeting Setup
- Behavioral and Keyword Targeting
Programmatic
- DMP Integration
- Audience Segmentation
- Partner Onboarding
- Viewability Analysis
- Fraud Detection
- Pre-bid Fraud Analysis
- Yield Optimization
- Creative Analysis
- Data Integration & Management
- Inventory Management
- Bid Strategy & Management
- Campaign Management
- Strategic Campaign Deployment
- Audience Measurement
- Performance & Profit Margin Reports
- Statistical Analytical Services
Creative Analysis
- Creative QA
- Creative Performance Report
- Conversion Based Campaigns
- Live QA & Screenshots
- 3rd party Creative Troubleshooting
Ad Server Migration
- Analysis & Scoping
- Campaign Migration
- Site Tagging/Mapping
- Migration Validation
Reporting
- Budget
- Revenue
- Performance
- Discrepancy
- Inventory
- Pacing Reports
- Billing