Inbound Marketing Is Organic Is Quantifiable Brings Quality Leads Is Non-Intrusive Stretches Your Marketing Budget
Inbound marketing is ways and means to attract visitors to your website, at relatively low cost. It focuses on convincing a specific group of individuals to make a purchase over time through content that is informative and targeted, and written to help solve consumers’ problems or address their needs, organically (without any paid advertisements).
Marketers use Search Engine Optimization (SEO) techniques, and Social Media channels to broadcast and promote their brand, products/services and value to a group of people who are already looking for products or service similar to yours. So, these techniques help capture and direct those potential customers to your website, in a non-intrusive manner.
Our Service Offerings In Inbound Marketing
Search Engine Optimization
Help your potential audience discover your website in Search Engine Results Page (SERP) through our comprehensive SEO services.
Social Media Management
Find your new customers or effectively engage & interact with your existing customers through various Social Media channels.
Search Engine Optimization (SEO)
Ever come across a book without a Table of Contents or an Index at the end? You will be ready to jump off the cliff trying to locate a specific topic or a content in the book. Rather than doing that, you may simply put the book away.
For your website to be discovered amongst millions of websites, search engines crawl the website to index the content. When they cannot find a proper structure to your website, and a way to locate and index the content, it will simply ignore your website pages and move on, much like you putting away the book away. Result? Your website will not be listed or listed lower in the search results pages when users search with keywords relevant to your products or services. No matter how rich and relevant your content is, if the search engine crawlers can’t ‘understand’ and find it, they won’t get catalogued and can’t be found during searches.
SEO is the process of optimizing your website for search engines to discover your website, score its relevancy and index them in its database. Result is improved visibility of your website on the internet in Google, Bing, Yahoo and other search engines. As number of visitors increase, so does the relevancy and credibility of your site and hence its ranking in results page.
There are two types of SEOs – On-page Optimization and Off-page Optimization.
ON-PAGE OPTIMIZATION
On-page optimization is both an art and a science. Science gives you proven methods, while art allows you the flexibility to create something special and strive towards perfection (well, near perfection). Goal here is get the relevancy of your website high on a search engine’s list so that your website shows up on the top in search results.
On-page search ranking factors are almost entirely within your control. This is also where it’s critical to balance serving the needs of your audience with making your pages search engine friendly.
ON-PAGE OPTIMIZATION Success Factors
Content
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Quality
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Freshness
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Keywords
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Canonical Tags
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Parameter Handling
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robots.txt
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Depth
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Multimedia
Site Architecture
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Crawler Friendly Pages
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Mobile optimized
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Website Speed
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Secure (https)
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Search Friendly URLs
HTML
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Titles
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Descriptions
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Headings
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Structure
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ALT tags for images
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Schema
OFF-PAGE OPTIMIZATION
Search engines don’t just evaluate what’s on the page and visible to users. They also evaluate the relevancy of your website’s content by looking at factors that are typically out of the creator or publisher’s direct influence.
Though these are outside of your direct control, there are techniques by which you can address these as a part of your Search Engine Optimization strategy.
We, at Scalavity, look at each of these factors, and more, in-depth to ensure your website steadily gains in ranking in results pages. It is not something that can be done overnight or a one-time activity.
OFF-PAGE OPTIMIZATION Success Factors
Reputation
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Brand Recognition
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Authority
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Brand Recall
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Engagement
Links
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Value
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Backlinks
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Anchors
User Context
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Country
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Locality
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User Experience
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Histroy
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Intent
Our Service Offerings in SEO
Practical and Measurable Search Engine Optimization Strategy and Plan.
25-Point Analysis, Website Structure Evaluation, and Recommendations.
Target Keyword Research and Development, Competitor Analysis etc.
Content Development – Original, with embedded keywords.
Ongoing Content and Keyword Management.
Develop and Propagate Blogs, Articles, News etc.
Develop and Implement quality back-links.
Build Brand Reputation.
Social Media Management
Popularity and reach of various Social Media applications have made them a very powerful medium for viral marketing. Effective use of these channels could help your brand reach potential customers and generate inbound leads at a far lesser cost. These channels are not only effective in discovering that next customer, but are also an effective medium for brand building, and customer engagement and interactions. You can use these digital channels for both organic (non-paid) viral marketing (discussed on this page) as well as for paid marketing.
Depending on the type of your business and products/services, some Social Media channels are better suited than others. Careful determination of what works best for your business is key to keeping your outreach costs low.
Profile
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Maintain a Complete and Accurate Profile
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Keep it Current and Active
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Provide Links to your Website
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Have Call-To-Action (CTAs)
Posts
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Make your Posts Useful and Engaging
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Use Videos and Images
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Encourage People to ‘Like’ and/or ‘Share’
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Repurpose, Repost, Recycle
Audience & Content
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Know your Audience
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Make an Emotional Connect with your Audience
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Establish Brand Identity and Value Proposition
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Follow 70-20-10 Rule: 70% Informational, 20% Emotional, 10% Promotional
Our Service Offerings in Social Media Management
Practical and Measurable Social Media Strategy and Plan.
Evaluate & Analyze current SM presence, and recommend newer strategies.
Develop Social Media Outreach Calendar - Events, Themes etc. for Organic Posts and Paid Campaigns.
Create, Publish and Manage Organic Posts. Target Audience Identification & Segmentation.
Develop & Post videos, pictures, stories etc. for your brand.
Build Story-line and posts for your brand through Posts, Videos, Blogs etc..
Design & Manage Social Media Likes & Followers to facilitate Viral Marketing.
User Engagement through responses to User Comments, Shares, and Likes and monitoring Brand Reputation.