Analytics Competencies
Analytics Platforms
- Google Analytics, Piwik Pro
- Account Setup Tracking Code
- Goals and Funnels
- EEC or EC setup
- GSC Integration
- Custom Dimensions & Metrics
- Filters
- Custom Reports
- Custom Dashboards
- Funnel Visualization
- Segment Creation
- Integration with other 3rd party tools
- Search Query
- Checkout Funnel, etc.
Tag Management
- Google & Tealium Tag Mgt.
- Account Set-Up
- Create Tags, Variables & Triggers
- Data Layer
- Track File Downloads, Link Clicks
- Scroll Tracking
- Form Engagement
- Cookies
- Injecting Meta Data
- Measure SERP Bounce Rate
- YouTube
- Enhanced Ecommerce tracking
- Cross Device Tracking
- Flood Light Tags
- Setup tracking/ pixel code – FB, Twitter, Dynamic Remarketing etc.
- Cross Domain Tracking
- Video Tracking, etc.
Adobe Analytics
- Code Implementation
- Mobile & Video Deployment
- Profile & Report Suite Creation
- Defining variable (eVars and sProps)
- Classification
- Conversion Variable
- Data Layer
- Processing Rules
- Mange Segments & Create Calculated Metrics
- Custom Reporting & Dashboard
- Reporting Scheduling & Bookmarking
- Report Automation (Report Builder)
- Data Analysis (Adobe Discover)
Dynamic Tag Manager (DTM)
- Web Property Creation
- Hosting Code Configuring
- Data Element Creation
- Creating Rules (Event –based, page-load & direct –code rules)
- Link Tracking
- File Downloads Tracking
- Referrer and Campaigns Tracking
- Page Code Customization
- 3rd Party Tools Configuration
- Google Analytics, Adobe Analytics, Adobe Test & Target etc.
- Configuration of other 3rd Party Advertising and Marketing tools