Digital Marketing Strategy
Improve Customer Acquisition Rate Get Actionable Business Insights Reduce Customer Acquisition Cost Increase Brand Loyalty and Repeat Purchases Increase Top-line Revenue & ROI
A well-defined strategy is key to your success in the world of Digital Marketing. Our holistic omnichannel strategy by a team of experts, analyses your current state and crafts an actionable and implementable plan to make your company competition-ready. Your goals are nearer than you think when your business is ably assisted by a comprehensive outcome-based plan backed by a stellar team of Digital Marketing operations team.
Our personalized and comprehensive Digital Marketing strategy provides an analysis of the current state and recommends actionable & practical insights & plan to a successful results-based outcome.
Your Pathway to Success
Digital Marketing is an ecosystem by itself, consisting of all of your digital assets – your website, social media presence, mobile application, Customer Relationship Management (CRM) software, etc. to name a few. Key is to find ways to locate where your customers are (Geography), who they are and their purchasing power (Demography) and their intent to buy your product or service (Psychographic), and then leveraging your digital assets to target them wherever they are and whatever device they are on. The congruence of these three attributes define who your likely customer is going to be. However, this is easier said then done.
Depending on your goals, type of business, product offering and customer personas, different marketing channels must be used to discover and acquire new customers, and engage with existing customers.
Understanding your customer’s persona, defining customer journeys, purchasing behavior and leveraging the power of the internet, social media applications, enterprise software, analytical tools etc., are key to making the most of your marketing spend.
A Peek at the Strategy Bluebook
- Collaboratively define Business Goals & Measurable KPIs
- Current State Analysis (UI/UX, Business, Marketing, Technology)
- Actionable Recommendations
- Covers Digital Channels - Online, Social Media, Online Radio, OTT
- Competitor Review & Analysis
- Product Category Analysis
- Customer Personas/Journey Definition
- Audience Segmentation
- Inbound (Organic) Marketing Strategy and Plan
- Outbound (Inorganic/Paid) Marketing Strategy and Plan
- Quarterly and Monthly Campaign Plans & Calendar
- Covers all stages of Sales Funnel
- Campaign & Creative Recommendations
- Influencer Marketing Strategy & Plan
- Retargeting Strategies & Plan
- Marketplace Strategy (if applicable)
Scalavity as a Trusted Partner
Scalavity has deep roots in Digital Marketing, Business Operations and IT implementations to help address the needs of Small and Medium size Businesses (SMBs).
This combination of expertise allows Scalavity to understand and address increasingly complex and dynamic end-to-end needs of companies in their journey.
Contact Us today for a better tomorrow!