Digital Marketing is an essential cost-effective way for companies to generate new leads and engage with their customers. Digital Marketing is an ecosystem by itself, consisting of your website, social media, mobile application, Customer Relationship Management (CRM) etc.
Understanding your customer’s persona, defining their journeys, purchasing behaviour and leveraging the power of the internet, social media applications, enterprise softwares, analytical tools etc., is a must to derive maximum benefit from your investment.
Any Digital Marketing initiative must factor in a one-time required infra and systems setup/integrations and an ongoing sustained marketing effort to get desired results.
Scalavity provides a spectrum of bespoke solutions and services to bring your vision to fruition. We (re)design your website (brand image) to industry standards with curated content & keywords, that is optimized for search engines (SEO) like Google, Usability, etc., to improve customer acquisition rate. We design, execute, analyse and optimize your paid Search Engine Marketing (SEM), Display Ads, Email Marketing, Social Media posts & marketing campaigns, that maximizes visibility of your digital assets and minimizes customer acquisition costs.
Email campaigns is something that is very useful for not only acquiring new customers at a very low cost, but is also a great tool to engage with your customers on an ongoing basis by offering discounts, loyalty rewards, new service announcements etc.
A carefully chosen and implemented CRM system is essential for running successful email campaigns.
Social Media is a great tool for both advertising your brand as well as to engage with your customers in a variety of ways. We can setup and manage your social media presence on Facebook, Twitter, Instagram, LinkedIn etc., run social media campaigns, optimize those campaigns and monitor customer sentiments.
Whether you are a B2B, B2C or B2B2C business, having a Customer Relationship Management (CRM) system is essential to manage your leads and customers. There are many CRM systems available to fit various business sizes and price points. Which one is the best for you and your business could be a daunting decision. We not only help you make those decisions, we also make necessary changes and configuration to the system & implement the selected CRM, and integrate it with other applications such as your website, social media campaigns, email campaigns etc., so that you have a holistic view of your customer base at any given point in time.
If you are a B2C company and wanting to extend your sales channel, Marketplaces such as Amazon, Flipkart, Google & Facebook Shopping are some of the channels available to you. We help your business be setup on these marketplaces, run marketing campaigns and optimize them so that your products are displayed prominently when a user searches for related products.